Thinking ahead: Committee for Ballarat chair Judy Verlin and Committee for Ballarat CEO John Kilgour with the group’s new logo. PICTURE: JUSTIN WHITELOCKTHE Committee for Ballarat has unveiled a new logo to create a better understanding of who the group is and what it does.
The rebranding includes a new tagline: “Thinking ahead.”
The change was made after a strategic review, which began in March this year, aimed at creating a greater awareness of the group’s advocacy work.
Committee for Ballarat chair Judy Verlin said the new logo better represented the fact that the group worked across the region – not just in Ballarat.
“We have a strong association with them (regional councils) – a strong Ballarat is a strong region,” she said.
“I think it has gone from the City of Ballarat as the big brother that receives everything to understanding that a strong Ballarat means a strong regional influence.”
The new branding also sets the group apart from other key stakeholders in Ballarat including the City of Ballarat and Commerce Ballarat.
The change was announced at the Committee for Ballarat Annual General Meeting held on Tuesday night.
“I think this is building on the proud history and the successes of the Committee for Ballarat,” Ms Verlin said.
“It is an indication of how we are moving on to the next stage of development.”
This story Administrator ready to work first appeared on Nanjing Night Net.